Promsvyazbank summed up the results of the "Smart Money" reality show with stars "
Moscow, November 7, 2013 - Promsvyazbank awarded the winner of the financial reality show "Smart Money" with the stars ", which was determined by the results of online voting on the project page.
For three months, three stellar participants tested the updated PSB-Retail Internet Bank and Promsvyazbank Smart Money service under the guidance of bank experts. Executive Director of Banki Portal. ru, journalist Elena Ishcheeva, chef, TV presenter Denis Krupenya and Russian designer Antonina Shapovalova showed by personal example that everyone can learn to manage finances.
The unconditional leader of the project was Elena Ishcheeva - 4003 users voted for her. The winner was awarded a prize - a platinum “Supercard” with 300,000 rubles in the account.
In early October, each project participant received a Promsvyazbank card with a limit of 70,000 rubles. Weekly from October 2 to October 23, the stars received a new task that had to be completed, spending only part of the funds from the card. The last task was a surprise for everyone: the participants had to buy a box of matches, spending all the money on their cards and proving that it was important to approach the smallest waste wisely.
“Now it’s quite difficult to come up with something non-standard in the banking environment. But Promsvyazbank did it. Thanks to the reality show, the bank managed to easily and easily tell the market about its financial planning service and attract the attention of the audience in an interesting way, ”commented Elena Ischeeva.
“I started participating in a reality show with an eye to the future - I wanted to learn how to manage finances, control my expenses. Therefore, from the first day, he carefully listened to the advice of experts and tried to take them into account when completing assignments. The project has ended, but my acquaintance with the “Smart Money” service did not end there - I will be happy to use it in the future, ”said Denis Krupenya.
“Promsvyazbank not only offers customers services that are easy to use in life, but also teaches them how to use them. While participating in the reality show, I realized that I often make purchases rashly. Therefore, I plan to set a spending limit for myself - so that the bank warns me against excessive spending and helps manage my finances, ”said Antonina Shapovalova. The Smart Money service took first place in the rating of personal financial management services - PFM (Personal Financial Manager) 2013, compiled by the analytical agency Markswebb Rank & Report. The "Smart Money" reality show with stars "is recognized as the best marketing idea, according to the Association of Russian Banks.
You can see how the participants of the show coped with the tasks and how they were helped by the experts of Promsvyazbank by